Original Problem: To create a personal brand that represents me, Kaela Anderson, for my Graphic Design work and website.

Solution: A logo and brand design guide was created after a series of sketches and ideas for the brand. Created a custom font for the logo (the K and A) that gave the logo a homemade feel. It also utilizes a Brush style referencing back to my work when I was a kid sketching in books and on canvas. The colors are a mix of pastel and darker versions as well.