Original Problem: To create a brand for a coffee roaster company based in a old laundromat, the goal is to be competitive and consistent throughout the brand.

Solution: A brand was created with inspiration from bats, some of the best coffee beans such as geisha and bourbon pointu beans are eaten by bats then used for coffee. The design combines the use of bats for coffee with the laundry roots of the location of the company. The brews are named and inspired by different kinds of bats from around the world.