Original Problem: To create an identity for a food truck that offers an eclectic variety of food that is affordable.

Solution: A identity was created for the food truck around the idea of traveling around the world for food, so the truck could offer the eclectic variety of food. A paper airplane was used to illustrate the transportation and was placed on a plate along with a fork to establish the theme of our truck. The logos on the side of the truck show popular food from around the world and use the established color palette as well. Central points are marked on the map that is on the food truck, showing the stops the truck made along the way and / or it's inspiration for the food.